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Organize to make experimentation cheaper. For example, use technology
to think it through, learn the issues and demonstrate the concepts (from
a simple Excel spread sheet to complex simulators or decision models
like Expert Choice™, which I'll discuss in more detail in a future
chapter on software tools.)
Budget for rapid experimentation, ensure key players can dedicate some
of their time to it and insist that the experiments had a clear link to
your current technologies or customer bond.
 Have
a small oversight committee that manages the experimentation budget and
works to have efforts work in parallel rather than sequentially.
Do simple demonstrations with customer involvement.
Abandon losers quickly, when a pre-determined spending cap is reached.
Reward cost-effective experimentation, even failures, and reward successful
experiments.
Bottom-up Is hard
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Steps for the change agent 
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