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SWOT Variations - You versus Your Competitor


Head to Head on Critical Success Factors

Here is an example of strengths/weaknesses derived from a firm's critical success factors, which compare the firm's performance in blue to a competitor's in red (or to the industry average). The arrow indicates the movement measured from the previous year.

SWOT presentation - CSFs over time


Add the Competition

How quickly and well can the competition respond to opportunities or mitigate threats?

SWOT - Opportunities and Threats - Competitior Responses

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