a coarse estimate of what has to be done, how much it will costs,
what is the benefit and who has to help.
usually multi-year plans
the rough numbers used to prepare a budget input
Use the action plan to:
rehearse, step through, block out the idea
anticipate who you need help from, particularly if they do not work
for you
estimate the value the plan adds to the firm or the cost that has
to be borne
make sure the strategy it supports is grounded in reality
compare different approaches
As long as the computations are consistent across all the action plans
and the estimates are easy to explain, you'll have a good
sense of the relative value of each
plan.
Still, the value of each plan is an "experienced" guess: at best, first
two years' numbers more reasonable than the "out" years.
And, for complex plans, the next step is bottom up estimates using project management software.
Action plans used in strategy formulation are:
