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Process, Meeting Agenda, Timelines
for:
Scenarios
Bottom-up
or
Entreprenuers in Small Firms
Bottom-up
in Large Firms
Classic
Strategic
Planning
"Team-based
Forecasting" |
 Assess
the market
Strategy formulation involves the study. The Research
Chapter describes the methods. The focus is on
both the external environment and the internal environment
of the firm.
Who does it?
There are many approaches, usually:
- Assign the work to the team members in pairs, mix
the experience levels and cross-functional responsibilities.
The learning is across the firm. The mix in experience
levels should challenge status quo.
- Assign the big picture work to the team and have
Marketing, R&D or Business Development coordinate
the detailed research.
- Assign the big picture to the team and bring in outside
consultants to present detailed research.
The conclusions of the research are shared with the
team before the next meeting. People prefer to see a summary of
the conclusions rather than the raw data.
 The Team Meeting |
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Purpose Mission Vision Meeting  |
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