Strategy, objectives and key players
a high level, who does what when.
The style is one to a few sentences that describe
the strategy followed by a list of the major action plans. Less is more!
Follow this simple formula: measure + target metric by a date
A measure is a formula which describes performance. The metric is the
numeric value of the measure. (See www.APQC.org - registration required).
The measure is stores opened per week and the
metrics are three company stores and one licensed store opened
per week in 2003.
Norton and Kaplan's Balanced
Scorecard are often used here to present and show how the objectives
are aligned. Their recent book "The
Strategy-Focused Organization: How Balanced Scorecard Companies Thrive
in the New Business Environment"
presents many templates you can adapt to your situation.
If the audiences include likely investors or distant decision makers,
include a thumbnail of the key players' resumés. Make it clear who is personally responsible for the strategy.
The Competitive Analysis