How to Draft
The Mission Vision
Strategy & Objectives
Action Plans with
Finding the balance between providing detail and clarity is the challenge.
- Short, concise, to the point is better because most leaders think
- If the intended audience is external to the firm, be sure legal and
HR look it over. You are making a promise to the market place and someone
may sue you in the future
- "Less is More" many firms limit the internal presentations to at most seven pages. Remember, the boss is deciding if you have the leadership skills to implement the strategy, not how good are you at providing detail about the business.
- If the intended audience is just the key players in the strategy,
then set goals, divide resources and let them at it
Purpose and vision for the "short version"
This language specifies a fundamental commitment you are asking your
employees to make and a fundamental promise to your customers.
make these sentences inspiring and clear. Generics like "We will
have the highest quality products in the industry" are not as meaningful.
Avoid generic statements!
Rather, be specific: "Our vision is to build a widget that our
customers recognizes as best in the industry for time to failure, ease