situation analysis is where you make your case to the decision maker
that the strategy is going to succeed.
Assume they understand their market and keep this section terse for internal presentations.
For a business plan presented to an outside investor, provide detail under each of the these topics.
The models described in the Research
Chapter help you prepare this document.
What is expected to happen in your community, your strategic
The demographics of your cluster of customers and what is their expectation
in the buying decision.
Competitive and complementary forces
Using Porter's and Brandenburger/Nalebuff's models,
what are the competitive forces, likely competitor responses and complementary
Some part of your logic is based on an "educated guest" because
no data is available. If that assessment is critical to the case you
are making, then make an assumption that can
be tested later as the data becomes available. I am often wary when a
business case has too many assumptions.
Strategy and Objectives
Programs and Coordination