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Making
Comparisons:
How
Far to Drill Down
Quantitative data
Relative data
Presenting
Data
Models:
Macro Trends
Porter's Competive Forces
Complementors
Value Chain
Value Proposition:
Customer-Product Match
The Buying Decision
Importance-Performance
Matrix
I/P Matrix Variations
Your Employees
Financials:
Corporate
Business Unit
Department
Who Does The Research |
Comparisons
 We can project some trends well into the future: demographics, technologies,
government changes, cultural behavior, and production growth rates.
The
precision is difficult, and it is human nature is to expect that a trend
will continue forever allowing your strategy to advantage
it.
Precision comes with experience and careful research, which is getting
easier with the resources now available on the Internet. Spotting changes
in a trend or a new opportunity is more challenging. You do that by making
many comparisons over time. A trend has a direction, magnitude and history.
For the Supply Side - Your Processes
On the supply-process side, you make comparisons of how your peers,
your competitors, your complementors, and analogous industries are doing.
This is getting easier after installing Activity Based Management software
(ABM), like SAP, and Customer Relations Management (CRM) software.
For the Demand Side - Your Market
On the demand side, you examine customer demographics, technology and
cultural life styles from multiple perspectives.
The 80/20 Rule
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How far To drill down
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