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Making
Comparisons:
How
Far to Drill Down
Quantitative data
Relative data
Presenting
Data
Models:
Macro Trends
Porter's Competive Forces
Complementors
Value Chain
Value Proposition:
Customer-Product Match
The Buying Decision
Importance-Performance
Matrix
I/P Matrix Variations
Your Employees
Financials:
Corporate
Business Unit
Department
Who Does The Research |
The IP Matrix over time
To quantify how your company is improving its performance, observe the performance scores over time, usually annually. The same consulting firm, market research firm or team in your company should measure the results at least for two cycles for the results to be meaningful. Please watch the GIF example:
(The watch the GIF again, use the backarrow and then return to this page.)
Plotting an IP Matrix |
IP Matrix - Compare to others
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