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Making
Comparisons:
How
Far to Drill Down
Quantitative data
Relative data
Presenting
Data
Models:
Macro Trends
Porter's Competive Forces
Complementors
Value Chain
Value Proposition:
Customer-Product Match
The Buying Decision
Importance-Performance
Matrix
I/P Matrix Variations
Your Employees
Financials:
Corporate
Business Unit
Department
Who Does The Research |
Models
You want to use a common language, which Michael Porter has helped define
for strategists. You want to be able to move for very abstract down to
very practical:
abstract thinking for innovation and practical
thinking for grounding and focus.
We'll use the most well known, and there are plenty of variations: the Porter's value chain, competitive forces and Brandenburger and Nalebuff's complementors.
Presenting Performance Data |
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Macro trends
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