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Making
Comparisons:
How
Far to Drill Down
Quantitative data
Relative data
Presenting
Data
Models:
Macro Trends
Porter's Competive Forces
Complementors
Value Chain
Value Proposition:
Customer-Product Match
The Buying Decision
Importance-Performance
Matrix
I/P Matrix Variations
Your Employees
Financials:
Corporate
Business Unit
Department
Who Does The Research |
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IP presentation on Competitive Advantage
We can use the IP matrix to compare our performance to our competitors and make a judgment about your competitive advantage where you perform better on the elements of a buyer's judgment about what is most important to them. Here, I concentrated on the upper right Excel quadrant, looking at scores for importance and performance greater than three by adjusting the scale on the presentation. Now service is less important. By changing the scale, I focus on the relative importance of the five key elements of the buying decision: here price, location, ease of purchase, breath of selection and customer service.
Conclusions:
- BUR-MART has an advantage on price, ease of purchase and location.
- AMBITION has an advantage with breath of selection and service.
You
have to understand your audience: do they like numbers or graphics?
I prefer
a graphic with simple conclusions to the side. The numbers are
available separately, if necessary.
This presentation would be better if we could see
what has changed
since last year.
Usean IP to compare you to others
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Presentation the second year
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